Buffalo Bills' naming rights for new stadium snapped up by Highmark - SportsPro
Naming rights deal puts Highmark Blue Cross Blue Shield of Western New York moniker front and center - Buffalo Business First
Buffalo Bills & Highmark Stadium to use Synchronized LED Wristbands on SNF vs. Giants
NFL Buffalo Bills and the American Heart Association teaming up to save lives through CPR
Highmark BCBSWNY, Buffalo, New York
Construction begins on new Bills stadium - Football Stadium Digest
Bills Links, 3/30: Bills announce new stadium naming rights - Buffalo Rumblings
Highmark Blue Cross Blue Shield of Western New York
Goodell: No Stadium Groundbreaking 'More Meaningful' Than Bills
Buffalo Bills Announce Highmark Blue Cross Blue Shield of Western New York as Stadium Naming Rights Sponsor – SportsTravel
Bills announce Legends, founded by Jerry Jones, will handle planning, sales at new stadium