Bills say Highmark prevailed in competitive field for naming rights
Buffalo Bills strike stadium naming rights deal with Highmark - Sportcal
Highmark and Buffalo Bills agree new stadium naming rights deal
M&T Bank Stadium long-term home of Ravens - Coliseum
Buffalo Bills' stadium to be named 'Highmark Stadium' after deal with health insurer
Highmark and Buffalo Bills agree new stadium naming rights deal
SBJ Daily: Buffalo Bills sign Highmark as naming-rights sponsor for new stadium
Highmark Health naming rights deal is big - but it's far from the only health plan marketing sponsorship - Buffalo Business First
Buffalo Bills home becomes Highmark Stadium in new naming rights pact - SportsPro
Buffalo Bills home becomes Highmark Stadium in new naming rights pact - SportsPro
Malawi Archives - Sportcal
Inside the Highmark Stadium naming rights deal
Malawi Archives - Sportcal
Buffalo Bills and Highmark announce naming rights agreement – Buffalo Scoop