The NFL's ratings are down - but just who exactly isn't watching anymore?
TV Ratings in the Streaming Era Explained: Where and How Viewers Watch – The Hollywood Reporter
NFL Coverage Map Week 1: TV Schedule for FOX, CBS Broadcasts
Big Ten College Football: Schedule, Teams & How to Watch on Sling TV – Billboard
NFL Games Accounted for 75 of the 100 Most-Watched Broadcasts of 2021 –
How Much Football Is Even In A Football Broadcast?
NBA Finals TV Viewership Decline: Why the League is Still Positioned to Excel
NFL Coverage Map Week 4: TV Schedule for FOX, CBS Broadcasts
NFL Archives - Sports Media Watch
Chart: Super Bowl Viewership Edges Up After Four-Year Decline
FAQ: How the NFL decides which games are shown on TV
This chart shows how the number of ads shown during NFL games ballooned over the last few years
NFL TV ratings page, 2023 edition - Sports Media Watch