The NFL's 2017 ratings slide was mainly fueled by white viewers and younger viewers
Super Bowl Draws Near-Record 113 Million Viewers—Just Shy Of Fox's Lofty Expectations
NFL TV ratings page, 2023 edition - Sports Media Watch
FBS AD says Fox and ESPN are quietly driving realignment by relaying valuations
The Pay TV Model Is Declining. The N.F.L. Is Still Banking on It. - The New York Times
NFL 2021 ratings up for ESPN, NBC, CBS, FOX - Sports Illustrated
NFL TV Tracker: A Weekly Look at NFL Viewership
ESPN Delivers Multi-Year Viewership Highs Across Sunday NFL Countdown, NFL Live and NFL Rewind in September, as ESPN's NFL Portfolio Scores to Start the Season - ESPN Press Room U.S.
Can Deion Sanders help Fox's 'Big Noon Kickoff' beat ESPN's 'College GameDay'? - The Athletic
2023 NFL Draft TV ratings up 12% - SportsPro
TV Ratings 2022-23: Every Primetime Network Show Ranked – The Hollywood Reporter